Recently I was in New-York, adopt digital experience of US leading agency. Two weeks in "city that never sleeps" quickly passed and I want to describe some important digital trends I learned. Now only the topics. Next time we'll talk about them more deeply.

• digital communications and social media marketing are becoming mainstream;
• smartphones are the only screen that counts for the connected youth of today;
• the era of real-time marketing;
• cross-screen marketing;
• the digitisation of retail;
• data-driven location-based marketing;
• custom content delivery;
• big data is a king;
• video budgets continue to shift from tv to multi-screen.

Andriy Gajdut, digital producer

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