Campaign goals:
Promotion of Samsung Galaxy Note 3;
Educate consumers about benefits of Samsung Galaxy Note 3
What have been done:
∙ Facebook Application with video about new system – Samsung Touch Wiz.
∙ Non-standard banners on websites to promote application
∙ Facebook Advertising (Context, Promo Posts)
Results.
More than 7,5M impressions.
5687 contest participants.
Campaign goals:
∙ Promote Samsung DAV devices;
∙ reinforce sell-out;
∙ educate consumers about benefits of Samsung DAV products;
What have been done:
• Facebook Application with user sound analyzer. User can upload his voice and decode it to a picture. Share it with his friends and win a prize.
• Special projects with popular websites to promote application
• Facebook Advertising (Context, Promo Posts)
Results.
More than 1,5M unique users coverage.
3200 contest participants.